Realestate.com.au Launches 'Keep Moving' Brand Campaign

Realestate.com.au has unveiled its new brand campaign, 'Keep Moving,' developed in partnership with creative agency 72andSunny.

The campaign's centrepiece is a film directed by award-winning Australian director Nick Ball, which premiered during the Paris Olympics coverage on July 27th. The multi-channel campaign will be featured across TV, BVOD, YouTube, OOH, cinema, radio, digital display, digital audio, and social media via the media agency Kaimera.

The 'Keep Moving' platform tells a heartfelt story of the emotional highs and lows of finding a new home, showcasing realestate.com.au's role in providing a personalized property experience. With 10.8 million monthly visitors, realestate.com.au is positioned as Australia’s leading property site, offering the most homes for sale and supporting Australians in their property endeavours.

Sarah Myers, General Manager of Audience & Marketing at REA Group, emphasized the campaign’s local touch, featuring Australian music and talent.

"Our focus on deeply personalizing the property experience helps arm property seekers with the right tools and confidence to find their own piece of heaven," she said.

Future campaign iterations will highlight realestate.com.au’s property value estimation tool, realEstimate, and home loan services with Mortgage Choice, alongside new product features.