Realtor.com Announces New Agent Analytics Tool

US marketplace Realtor.com has announced the launch of a new listings intelligence tool for agents including a suite of new features that agents can leverage to make and close deals with home buyers and sellers.

In a press release, Realtor.com outlined several new features for agents to use, including:

Buyer Info: See the total number of potential buyers in any local market on Realtor.com

Buyer demand: View the top three ZIP codes from which a listing's buyer interest is coming on Realtor.com, which also shows the percentage of traffic coming from within that listing's city, state, other states, and even internationally;

Listing completeness: about how complete a specific listing is, and suggestions for improving it with additional photos or listing description information;

Performance score: for each property listing, and how it's attracting and engaging potential buyers compared to similar listings in that price range and ZIP code;

Market trends: See local market trends seen across the entire portal, including median days on market, median list price, total number of homes with price reductions, and more.

Donna August, vice president of B2B Marketing at Realtor.com, said:

"With rich insights from Realtor.com about active buyers in their market and how their listing stacks up against others in the area, sellers' agents can boost their value, make smarter decisions for their clients, and refine their marketing strategies to better target home shoppers and get their clients' homes sold.

"Enhanced listing intelligence is just one of the many ways [we are] empowering real estate professionals with the tools they need to grow and sustain their business in today's market."

Realtor.com's most significant tech offering last year came in the form of Own Up—a lender matching service that lets homebuyers compare mortgage offers—which Realtor announced a partnership with in September 2022 as part of Realtor.com's $25M funding round.

Meanwhile, the popular U.S. marketplace site Redfin has partnered with energy software company Wattbuy to show data related to a property's energy consumption.

The Seattle-based brokerage firm's listings will now show an estimate of the homes’ monthly electricity bills, along with the seasonal changes in pricing and how much homeowners could save in the long term by switching to solar.

“Our research shows that many movers assume their utility costs will be similar in their new home, but that’s sometimes way off-base. By showing this information from WattBuy for every home, we’re giving homebuyers the information they need to make better decisions. We’re also letting millions of homeowners know how much they can bring down their utility costs by installing solar panels", said Redfin Chief Growth Officer Christian Taubman.

Redfin has some of the richest listing data of any real estate marketplace in the world. Last year the company introduced data around zoning laws and collaborated with Zillow to bring 3d tech to its listings.