Rightmove H1 2025: Full-Year Slowdown Expected Despite 10% Revenue Increase

The British real estate portal operator Rightmove has released its interim report for the first half of 2025, predicting a growth slowdown for the second six months of the year.

Highlights include:

• Revenues increase to £212 million ($284M), up 10.2% YoY
• Operating profit increased to £145 million ($194M), up 10.5% YoY
• Operating margin was 68.9%
• Average Revenue per Advertiser (ARPA) grew by £112, predominantly product-led, with particular strength in New Homes
• Memberships held steady, up 1% YoY
• Full-year revenue growth expected to be 8%-10%, down slightly compared to H1 2024

Johan Svanstrom, Chief Executive Officer, said:

"These results highlight the strength of our platform and how we serve our long-term partners with products tailored to their circumstances and needs. Against a backdrop of a positive market for agents, we have seen an increase in agent formation and estate agents using our top package, Optimiser Edge, which helps maximise their performance. Developers of new builds are turning to marketing products including our new Ascend package to help compete for buyers when the ratio of new builds to resale stock is at a post-COVID low.

"Our investment in technology and people is yielding results and with continued innovation, we remain committed to improving consumers' overall moving journeys, and enabling our partners to grow, compete, and succeed. We see a long runway of opportunity for digitalisation of the property ecosystem, and confirm our financial outlook for the year."

Other highlights include a slight uptake for Rightmove's Optimiser Edge product, with 33% of independent agents subscribing in H1 2025 compared to 31% in the same period last year. Retention of existing partners was 96%, the highest first-half agency retention in over 10 years.

Commercial Property attracted over 100 more partners, Rental Services saw circa 270 more partners sign up to its end-to-end digital solution, 'Lead to Keys', while Rightmove's Mortgage segment more than doubled its revenue year-on-year to £4.5m.

Rightmove also said its Technology innovation and AI usage have accelerated in the period.

Rightmove is one of the most dominant real estate portals in the world, holding a clear market leadership position in the UK ahead of Zoopla, OnTheMarket, and other minor players.

The portal generates the vast majority of its revenues from advertising packages for agents who want visibility for their listings. Rightmove has been public since 2006, and share prices are close to a historical high at GBP 782.60, compared to 2022's GBP795.00.