Rightmove Steps Into AI Growth Strategy And Reaffirms Performance Guidance

Rightmove has reaffirmed confidence in its long-term growth strategy following a solid year-to-date performance and record engagement levels across its platform.

The company said revenue is expected to grow around 9% in 2025, with underlying operating margins steady at 70%. For 2026, it forecasts revenue growth of 8–10% and operating profit growth of 3–5%, reflecting increased investment of around £12 million.

Citing Comscore and Similarweb/data.ai fugures, the portal claimed that it's website and app  account for over 70% of all time spent on U.K. property portals.

In a trading update, the U.K.’s largest property portal also said it will step up investment in artificial intelligence, consumer tools, and platform innovation to drive sustainable double-digit growth.

New AI-driven features include Online Agent Valuation tools, image-based “AI Keywords” search, and a Renters Checklist to simplify the lettings process. In new homes, developers can now integrate direct appointment booking through the Rightmove platform.

Commenting on the announcement, CEO Johan Svanström said:

“AI is now becoming absolutely central to how we run our business and plan for the future. We are already working on a wide range of exciting AI-enabled innovations for the benefit of our partners and consumers, and see vast potential utilising our leading reach and connected data. We are investing to accelerate our capabilities, which we are confident will create an even stronger platform and higher-growth business over time. We aim to further advance our leading digital position in the UK property ecosystem.”

Rightmove has also signed a multi-year partnership with Google Cloud to enhance its data infrastructure and AI capabilities using the Vertex AI and Gemini platforms. The collaboration will “enable faster product delivery, deeper personalisation, and smarter recommendations,” the company said.

Despite a flat housing market and continued supply-demand imbalance in rentals, Rightmove said it remains confident in its ability to expand its digital ecosystem and maintain double-digit profit growth over the medium term.