Sime Darby Property Bhd has spent RM3 million in seed funding for dto, Malaysia’s first experential online platform based on buyers’ co-creation and crowd-sourcing.
Its chief operating officer Datuk Wan Hashimi Albakri said the platform aims to transform the future of property buying.
He said dto will allow Sime Property to engage potential customers on their preferred development concept, design and amenities.
“dto emphasises guiding potential customers in their journey towards owning a property, by giving them a say in the properties that Sime Property is building today.
“The idea is to change the future of the property landscape through an engaging, empowering, educational and collaborative online platform that connects the developer and potential homebuyers,” he said at the launch here today.
The launch is part of Sime Property’s Primetime 8 campaign, launched in conjunction with the Home Ownership Campaign (HOC) 2019 that offers customers attractive rebates and packages for its newly launched properties.
Sime Property has launched two residential projects on the dto platform in the popular township of Subang Jaya.
The third project will be a landed property in one of its townships.
The company said all options on the dto platform go through a stringent internal vetting process before being presented to customers for co-creation together with Sime Property.
dto had its first showcase at the iProperty Fair in January and the HOC Fair in March.
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