Property portal, Housing.com has launched its pan-India campaign ‘Ghar Dhoondna Koi Inse Seekhe’ across television and digital platforms with an aim to increase its reach among the new-age audience. Under its Livewire initiative, the Elara Technologies-owned portal will run its campaign across more than 40 channels/platforms.
The real estate portal has booked over 30,000 spots over 20 weeks on various platforms, including cricket, reality shows, news, movies and infotainment, to run its ad campaign that features Bollywood stars Vicky Kaushal and Kiara Advani, with an aim to connect with a larger audience.
Comepetitor MagicBricks.com released an campaign with its celebrity endorsers Ayushmann Khurrana and Kriti Sanon last year, with a similar motive in mind.
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