Last month, we reported on Zoopla’s largest marketing campaign and the launch of its My Home feature. In that time, the move has already brought continued success to the company.
As reported, the company has spruced up its platform and gone through a complete logo overhaul. Sporting a new look and a new feature, the company has reported valuation leads are now up 42% since the launch a month ago. The company has also seen a 12% boost in website traffic and home values sessions are up an impressive 370%.
On the numbers, Andy Marshall, Zoopla’s Chief Commercial Officer, said:
“We’re delighted to see the strong results My Home is already driving for our customers, particularly when it comes to valuation leads, which we know are gold dust for any agent. Our multi-million-pound investment is all about supporting agents to capitalize on the buoyant market and the initial results show we’re off to a great start with agents already reaping the benefits.”
The goal of My Home was to turn as many UK homeowners as possible into active sellers. Zoopla’s latest Home Price Index has shown that stock levels were down nearly 30% in April. This was advertised by the marketing campaign that pointed out the importance of agents when it comes to real estate transactions.
Zoopla has been diligently switching up all kinds of aspects of the company in order to achieve this success and it's paid off. Earlier this month, the company began targeting real estate developers under the channel New Homes, a new feature that will allow developers to list their new homes on Zoopla in one place.
Zoopla’s Director of New Homes Alex Rose said:
“Re-introducing Zoopla to housebuilders is an industry-defining moment that has been years in the making and the investment we’ve made is testament to the importance of this audience to Zoopla.”