Zoopla predicts surge in leads during the holidays

Property portal giant Zoopla calls for agents to prepare themselves for a "festive" rush of leads this season.

Zoopla says it expects a 60 percent month-on-month increase in visitors and an 80 percent boost in applicant and valuation leads throughout the festive period and into January.

It has even provided its first ever ‘12 Tips of Christmas’ to help estate agents across the UK maximize the festive opportunity. 

“We know from Boxing Day onwards people begin to think about the future.” 

—  Andy Marshall, Zoopla’s Chief Commercial Officer

The portal has also prepared what it’s called its Ten Tips of Christmas for agents:

1. Encourage vendors to think about price. Any price change of three per cent or more will be automatically pushed out on a Zoopla email to relevant registered users, boosting exposure and click-through rates;
2. Keep stock looking ship-shape and interesting by refreshing images in the lead up to the peak period. Christmas is all about food and hospitality so keep kitchens and reception rooms front of mind;
3. Give applicants who have been unable to find a property in recent months a call to let them know about any star properties you have coming on;

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