Zoopla Urges Agents to Stay Open Over the Holidays as it Opens Marketing War Chest

December 18, 2020
Share this Post: 

British #2 property portal Zoopla has urged its agent customers to stay open over the festive period to take advantage of what it believes will be the largest housing market Christmas surge seen in over a decade. The portal's Chief Marketing Officer Gary Bramall was particularly sanguine about the national housing market:

"We’re confident that the annual Boxing Day peak will prove significant this year; with more people spending more time at home, in smaller bubbles, having the perfect living environment will mean more than ever, leading to a sustained upsurge in market activity throughout January and into February."

Junior agents looking for some much needed time off over the Christmas period will be sure to thank Brammal for his remarks which may well have piqued the interest of agency bosses around the country:

“This is why we’re launching our campaign earlier and urging agents to keep their branches open as much as they can. It’s unlikely that their investment of time will be wasted.”

Zoopla is launching a ten-week marketing campaign to take advantage of the predicted rush to move house and will particularly be targeting existing homeowners and 'second-steppers' who may feel the need for increased space at this time of year. The campaign will include TV adverts across several networks which will employ the same "We know what a home is really worth" tag-line used in the portal's autumn campaign.

The Silverlake owned portal is expecting to drive some 19 million visits (a 25% increase for the festive period compared to 2019) with its campaign and will also be hoping to counteract the marketing noise generated by newcomer portal Boomin's delayed January launch.

December 18, 2020
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Nils K
Ringier's Nils Körber on ArtificiaI Intelligence, Training the Machine, and Talking about Problems

"What would you do with one million interns?" The award for the best question at the PropTech and Portal Watch...

Read More
Untitled Design 13
As OnTheMarket Hits 15,000 Advertisers, Zoopla Fights Back with Big Agency Deal

The British property portal Zoopla has announced a new long-term listings deal with Dexters, one of London's top agencies with...

Read More
Untitled Design 12
LeBonCoin Suffers Data Leak and Boliga Comes Under Cyber Attack on Same Weekend

LeBonCoin, the leading French horizontal marketplace owned by Adevinta, has acknowledged that some of its users' personal information was exposed...

Read More
Number 2S Challenging Hero Image 2
Analysis: Can Zoopla, Realtor.com and Domain See Off Challengers and Close the Gap to Market Leaders?

Well-funded challenger portals have been generating a lot of headlines in the industry recently. CoStar has been explicit about its...

Read More

Editor's Pick