Leading French horizontal player Leboncoin appears to have shuttered its real estate vertical website A Vendre A Louer.
According to The AIM Group, the vertical real estate listings site has been redirecting to Leboncoin's homepage since the 1st of February.
Leboncoin is the Adevinta-owned horizontal classifieds platform, which has recently been making a concerted effort to win over agents in more upmarket regions and claim undisputed market-leadership in France. That push has seen a shift towards verticalization of its more profitable segments, a string of product updates for real estate customers and a commitment to an AI-focused strategy.
A Vendre A Louer was one of the world's first online real estate marketplaces and was acquired by Leboncoin from PagesJaunes Groupe in 2019.
The move echoes a similar decision made over the border in Germany by AVIV Group (the parent of Leboncoin rival Seloger), which last month decided to close its weaker Immonet brand and consolidate agent subscriptions around the stronger Immowelt brand.
Online Marketplaces has reached out to Leboncoin for comment and will update this article if and when we receive a response.
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