Pressure Group Calls on Rightmove to Diversify Revenue Stream Ahead of Results Announcement

August 2, 2020
Share this Post: 

The Say No To Rightmove pressure group, made up of over 3,300 offices from 1,750 over agencies, has released a statement as the British portal giant is set to announce its interim financial results. The tone of the statement is somewhat less confrontational than previous missives and calls on the portal company to use the announcement of its results to get behind UK estate agencies and outline a long term vision for working with the industry to make pricing fairer.

Written by movement founder Rob Sargent the statement criticises Rightmove for not previously outlining a long term vision. It also highlights the fact that the portal lost 1,238 agency branches from its list of advertisers from June 2018 to 2019 and speculates that with increased financial pressure resulting from the lockdown period Rightmove may lose more advertisers. Interestingly, Sargent, whose own agency recently signed up to list with challenger portal Homesearch, says that other portals are catching up and are playing much nicer with their customers:

“Rightmove is no longer the only game in town. It no longer carries ‘whole of market’ listings and the other major portals are catching up fast. The others also appear to be much more agent-friendly in their approach”

The statement ends on a conciliatory note with Sargent asking Rightmove to diversify their revenue streams, something that UK rival portal Zoopla has been doing for many years in part to avoid an increase in ARPA being its only way to grow.

“We look forward to seeing Rightmove’s statement and hope and believe they will do the right thing: investing in technology to aid and stimulate property transactions, broadening of the source of their revenue streams, and reversing the excessive leveraging of UK estate agency businesses.”

August 2, 2020
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Nils K
Ringier's Nils Körber on ArtificiaI Intelligence, Training the Machine, and Talking about Problems

"What would you do with one million interns?" The award for the best question at the PropTech and Portal Watch...

Read More
Untitled Design 13
As OnTheMarket Hits 15,000 Advertisers, Zoopla Fights Back with Big Agency Deal

The British property portal Zoopla has announced a new long-term listings deal with Dexters, one of London's top agencies with...

Read More
Untitled Design 12
LeBonCoin Suffers Data Leak and Boliga Comes Under Cyber Attack on Same Weekend

LeBonCoin, the leading French horizontal marketplace owned by Adevinta, has acknowledged that some of its users' personal information was exposed...

Read More
Number 2S Challenging Hero Image 2
Analysis: Can Zoopla, Realtor.com and Domain See Off Challengers and Close the Gap to Market Leaders?

Well-funded challenger portals have been generating a lot of headlines in the industry recently. CoStar has been explicit about its...

Read More

Editor's Pick