Zoopla’s much-awaited marketing campaign has aired. We reported about the campaign, which is considered the company’s largest advertisement campaign, yet. The campaign is meant to engage consumers and drive traffic to Zoopla’s platform to generate leads for agents.
Titled ‘Billy,’ the advert builds off of the themes of the company’s 2019 success but focuses on the current needs homeowners have discovered since lockdown.
Zoopla’s Head of Consumer Marketing, Rich Houston, said:
“We look forward to hearing what our agent partners think of the advert, and to building on the double-digit boost to sales and valuations that we’ve already delivered to our agent customers since lockdown was lifted.”
‘Billy’ will run for the next nine weeks across a number of primetime television slots and features the new company slogan, ‘We know what a home is really worth.’
A statement from Zoopla explains:
“The advert highlights the joy and sense of freedom that comes with a bigger home .... [it] will also run concurrently alongside the tongue-in-cheek Tia and Jake advert, which first aired on Boxing Day 2019, and depicts a young couple setting up a love nest.”