6 Companies Improving Property Portal Products

August 19, 2021
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The phrase 'listing tech' is cropping up more and more these days and it's not just agents that need to make sure they are paying attention. Increasingly it is the real estate portals themselves that need to enhance the content on their sites or at least offer their customers the option to do so.

A lot of the expertise and technology to make listings richer can be tough to do in-house for portal companies, so we've put together a 'straight to the point' look at a few of the companies offering listing tech services that we have covered on Online Marketplaces over the last year or so...

 

1. Iovox


What do they do?

Iovox offers companies a way to showcase return on investments to their clients by gathering analytics through phone calls. Basically, they have tools to show your clients that a lead came from your portal - among many other interesting products and reporting tools.

Who have they worked with?

Iovox has worked with: Zoopla, OnTheMarket, Immobiliare.it, Logic-Immo, and REA Group

Any case studies I can look at?

The video above details Iovoz's work with Zoopla and shows how call tracking products increased the efficiency and speed with which Zoopla delivers its services. 

In July of 2020, we spoke with Alessio Cantoro, the CMO of Immobiliare.it, on why property portals use call tracking and how that increases business flow when it comes to real estate business transactions. 

 

2. Restb.ai

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What do they do?

Retsb.ai offers out-of-the-box solutions to automatize the tagging, labelling, categorization, and description of real estate images in real-time. We recently spoke with restb.ai CRO, Toni Costa, who spoke in-depth about the various ways portals benefit from choosing to work with resbt.ai.

Who have they worked with?

Restb.ai has worked with: homes.co.nz, idealista, Ingatlan and  ImmoScout24

Any case studies I can look at?

Homes.co.nz increased AVM accuracy has gone up 9.2%, improved Google rankings 7-10%, increased Google web traffic by 46%, and increased Google image traffic by 28%.

Ingatlan.com saw a 100% increase in content reviewed, 90% of its image moderation is now automated instead of using manual work, and 1 million of its images are processed by restb.ai’s solutions.

 

3. Co-libry

What do they do? Broadly put, Co-libry offers real estate marketplaces powerful personalization software that leverages data more efficiently for better business growth. This means anything from SEO analysis to product analysis to data management.

Who have they worked with? Co-libry has worked with: Kasaz, Immovlan, Hillewaere, Kyero, PropertyMutual, PropertyPortal.com, and Subito

Any case studies I can look at?  

Here's how Co-libry helped European portal operator Kasaz with their SEO via Natural Language Processing and here's how they helped Belgian portal company Immovlan increase revenue through personalised 'second transaction' ads.

 

4. EyeSpy360

What do they do?

360 virtual tours with video call features, video tours, floorplans, 3d models, virtual staging, object labelling - basically anything that makes the visual part of a property listing more appealing. Unlike some of their competitors, EyeSpy360 are also happy to build white-labelled solutions for portal companies.

Who have they worked with?

Daft.ie, RE/MAX and the California Association of Realtors among others.

Any case studies I can look at?

They don't have any portal specific case studies on their website but they're nice people and won't mind talking you through the relevant details of previous projects they've done.

 

5. Utopia Analytics

What do they do?

Finnish firm Utopia Analytics does things that any marketplace business with user-generated content is going to need: Content moderation and AI text analysis. Their software helps companies weed out unsuitable content as well as detecting duplicates and making sure listings are moderated in real-time with no delay to the posting.

Who have they worked with?

Utopia Analytics has worked with some big companies in the European classifieds industry including Adevinta, Tutti.ch, Schibsted and Alma Media

Any case studies I can look at?

Schibsted-owned marketplace site Tori.fi increased moderation quality and speed of publication and Tutti.ch made "significant savings in human moderation costs" working with Utopia.

 

6. Loopa Automate (from Signifi Media)

What do they do?

Okay, so this one maybe doesn't exactly enhance the listings themselves but just makes sure that those listings are seen in more places and get more traffic and leads. Loopa Automate extends the reach of listings by automating the distribution of listings across Google Ads, Facebook, Instagram and other networks, services which if done by hand can take a very long time.

Who have they worked with?

Swedish market-leading property portal Hemnet among others.

Any case studies I can look at? 

Loopa Automate brought 50% more traffic to Hemnet listings that were using the service.

August 19, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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