iovox Buys Out Rival CallSource's Marketplace Division

May 19, 2022
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The global call tracking and analytics solutions provider iovox has announced that it has acquired the Marketplaces division of rival CallSource for an undisclosed sum.

The deal means that iovox will inherit some big clients in the automotive industry including Cars.com and many dealerships and manufacturers.

“We’re thrilled to welcome these world-class customers to iovox,” said Ryan Gallagher, Co-Founder and CEO of iovox. “There are many industry similarities between these marketplace customers and our current customer base located throughout Europe, Asia, and the Americas. In the coming weeks, we’re looking forward to learning more about each account and making sure they have access to all the latest technology innovations from iovox.”

“We’ve gotten to know the iovox team over the last few years and are confident these customers will be well cared for under their leadership,” said Elliot Leiboff, CEO of CallSource. “At CallSource, we intend to continue investing in our core markets with a focus on prioritizing growth for our retained businesses.”

Although details of the acquisition were not disclosed, a press release did state that iovox had implemented a £5,000,000 venture debt facility with London-based Shawbrook Bank.

iovox, a sponsor of Online Marketplaces, is a leading provider of call tracking, conversational AI and analytics solutions. In recent times the company has developed excellent relationships with many in the real estate portals industry and has worked with the likes of Zoopla, Immobiliare.it and Subito among others.

May 19, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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