Aussie Challenger View Claims Traffic Surge

The Australian challenger portal View.com.au claims to have more than doubled its audience in just five months.

Citing data from the recently launched Australian division of the IPSOS Iris Online Audience Measurement Service, the portal claims to have seen its unique audience grow 102% since October 2023.

View is a re-launched version of Realestateview, a historical challenger to REA Group and Domain. Former Domain boss Antony Catalano along with billionaire business partner Alex Waislitz first invested in the portal in 2020, going on to acquire a controlling interest in 2022.

The portal is now part of View Media Group, an umbrella company that encompasses several PropTech enterprises including B2B utilities firm Beevo and marketing specialist The Today Business which was acquired in October 2022.

View uses a freemium model for listings and plans to distinguish itself from other portals by monetising mainly from adjacent revenue streams such as utilities and finance. The portal reportedly plans to launch finance products backed by its partner Australia and New Zealand Banking Group (ANZ) shortly.