The Australian challenger portal View.com.au claims to have more than doubled its audience in just five months.
Citing data from the recently launched Australian division of the IPSOS Iris Online Audience Measurement Service, the portal claims to have seen its unique audience grow 102% since October 2023.
View is a re-launched version of Realestateview, a historical challenger to REA Group and Domain. Former Domain boss Antony Catalano along with billionaire business partner Alex Waislitz first invested in the portal in 2020, going on to acquire a controlling interest in 2022.
The portal is now part of View Media Group, an umbrella company that encompasses several PropTech enterprises including B2B utilities firm Beevo and marketing specialist The Today Business which was acquired in October 2022.
View uses a freemium model for listings and plans to distinguish itself from other portals by monetising mainly from adjacent revenue streams such as utilities and finance. The portal reportedly plans to launch finance products backed by its partner Australia and New Zealand Banking Group (ANZ) shortly.
This week's Product and Services roundup starts in the United States, where Realtor.com has signed an interesting syndication deal... ...
Read More
The Swedish housing portal Boneo has closed a SEK 10 million (USD 1.06 million) media for equity deal wth Aggregate...
Read More
I interviewed Fouad Bekkar, CEO at Coraly (formerly Coralyics), at the Proptech and Portal Watch conference in October with the...
Read More
Canadian rental portal operator Rentsync has moved beyond its residential comfort zone, acquiring Spacelist, one of Canada’s leading commercial real...
Read More
