Booking.com launches new rating system for alternative accommodations

Booking.com has developed a new Quality Rating system that functions like the classification rating of hotels.

The new system looks to serve as a guide for consumers when they are searching for accommodations.

Travelers today are presented with more choices than ever when it comes to selecting the perfect place to stay. While hotel star classification ratings are widely recognized and used across the globe as a means to help assess and compare the quality of a hotel, no globally applicable rating system exists for travelers looking to stay in alternative accommodation, like a home or apartment – until now.

With a mission to make it easier for everyone to experience the world, and with an average of seven guests checking into a home, apartment or other unique place to stay on its platform every second, Booking.com is taking the lead in pioneering a first-of-its-kind, globally consistent and objective Quality Rating system for apartments, holiday homes and villas.

The new Quality Rating for apartments, holiday homes and villas on Booking.com is designed to fill a gap in the travel industry. It provides a global benchmark that travelers can recognize and rely on to identify properties that match their quality requirements more easily. With 36% of UK travelers preferring to stay in a holiday home or apartment over a hotel in 2020 and with ‘Star Rating’ one of the top applied filters on Booking.com, this innovation reflects Booking.com’s ongoing commitment and investment to create an even more seamless travel experience while providing travelers with the widest choice of incredible places to stay.

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