Aussie Portal Homely Integrates with Proptech Group's VaultRE and Eagle CRMs

September 29, 2022
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Australian challenger portal says it will be easier than ever for agents to list in more places after announcing a new partnership with leading CRM provider Proptech Group.

The integration means that the 42% of Australian real estate agents who already use one of Proptech Group's CRMs (VaultRE and Eagle) will be able to seamlessly add all of their listings to the portal.

The deal could mean thousands of new listings uploaded to in the coming weeks - agents using Proptech Group CRMs are responsible for 52% of all listings on the Australian housing market according to a press release.

Adam Spencer, co-CEO and co-founder at Homely, said:

"We know agents want the best exposure for their listings and there’s never been a more important time to cast the net wide for potential buyers. Homely offers agents access to an entirely new property-seeking audience.

"We're thrilled to join forces with Proptech Group. “This partnership not only allows Homely to provide a time-saving offering to customers on Proptech Group’s CRMs – it also helps us boost our listing volumes further than ever before, adding value for our consumers."

It's been a busy year for Homely with a number of significant investments including a strategic partnership with data specialist National Property Group, the industry-first "Comments on Collections" feature and a partnership with Queensland real estate group Ray White.

The portal, which competes with the likes of REA Group and Domain, recorded 58% revenue growth in its full-year financial results, with co-CEO and co-founder Jason Spencer commenting:

"People continue to underestimate just how big Homely has grown in the past few years. We are now one of the largest real estate portals in Australia. There aren’t too many companies that are growing at the rate we are."

Proptech Group - part-owned by Online Marketplaces' Chairman Simon Baker - posted positive results recently, reporting 74% Yearly Revenue Growth.

September 29, 2022
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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