New portal has to change its name before launch

UK's "first decentralized" property listing database, a new property portal is seeing a major setback before it's launch. YourMoov has to change its name. YourMoov is a portal run by a so-far unidentified team of property industry and financial experts as well as software developers.

They promised to launch the portal “in the not too distant future” but were already tweeting and gave an interview to Estate Agent Today. However, yesterday the company tweeted with its existing branding design scheme but a different name - LoorView. 

It is not know whether the name change was down to the original similarity with the Your Move estate agency brand, as some agents who contacted EAT suggested. 

In any case, it appears the change was forced upon the new portal as the tweet announcing the change says: “Sorry that we have been a bit quiet recently but due to circumstances outside of our control we have had to change our name. Back on it now.”

YourMoov, now known as LoorView, says its USP will be the additional information available to users thanks to the site relying on blockchain data ledgers. 

This technology has so far not been used by Rightmove, Zoopla, OnTheMarket or others.

Read more here

Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.