Product and Services Roundup: Rightmove, Zoopla, SeLoger, Casavo, Hemnet

This week's Roundup starts with a double whammy in the UK...

United Kingdom: Rightmove rolls out valuation tool after successful trial

Rightmove says trials of its valuation tool have been successful and it will become a permanent feature, providing a new way for agents to connect with sellers.

Online Agent Valuation has been trialled since August, with Rightmove saying some property sellers prefer to engage digitally before getting an in-person valuation for their property at a later date.

Homeowners will now be given the option to request an 'Online Agent Valuation', and provide information and images of their home to local agents.

Vendors will then be guided to an agent-branded page, featuring a description of their branch as well as a showcase of the agent's recently sold properties. Rightmove reported that the trial period revealed that prospective vendors had an 83% click-through rate to the agent-branded page.

Christian Balshen, Director of Agency Partnerships at Rightmove, said:

"Online Agent Valuation is helping agents get in front of prospective vendors earlier in their journey and results from the trials shows strong engagement.

"We know from vendor research that how quickly an agent responds is critical to have the best chance of winning an instruction. We’ve worked with several agents to design this product to make it work best for their teams who are out on viewings and valuations day-to-day."

Rightmove research shows 97% of homeowners say that being responsive and communicating well is the number one reason why they choose an agent.

Zoopla trials affordability tool to deliver qualified leads for new homes

Zoopla has launched a new affordability assessment tool designed to generate higher-quality leads for new home developments.

Currently in pilot with five major UK homebuilders—Taylor Wimpey, Persimmon, Lovell Homes, Miller Homes, and Keepmoat—the tool forms part of Zoopla’s broader strategy to improve ROI for developers and increase new-build visibility on its platform.

The tool allows prospective buyers to evaluate affordability based on their financial inputs. Results are then used to match users with suitable new developments, factoring in budget, preferences, and eligibility for schemes such as Deposit Unlock and Own Rate Reducer. According to Zoopla, 72% of movers said they would be more likely to consider a new-build if eligible for a scheme.

By tailoring the experience to new-build purchasing, the tool is capturing high-intent buyers with longer average dwell times than standard property search journeys. In parallel, the collected data—such as deposit size, maximum budget, timeframe, and feature preferences—is passed to homebuilders, enabling more targeted follow-up and faster reservation cycles.

Zoopla reported a 30% year-on-year increase in new homes leads, attributing part of that growth to ongoing product investment aimed at boosting consumer consideration of new-build properties. While 70% of buyers indicate openness to new builds, only 7% actively search for them. The tool is positioned to help bridge that gap amid rising competition from resale listings.

Alex Rose, Commercial Director at Zoopla, said:

“We have made great strides in driving greater performance for home builders over 2025 through a range of product innovations. Builders tell us we are the only portal delivering more new homes leads.

“This new affordability tool is a major initiative for the new homes market and showcases our ongoing innovation to more actively promote new-build properties and their benefits to the millions of visitors to the Zoopla website every month.

“We are driving a strong return on investment for our homebuilder customers and this is further evidence of our intent to be the essential marketing partner for the new homes industry. This is about generating applicant leads today but also enabling homebuilders to expand their reach and build their brand with consumers.”

Europe: SeLoger launches two products amid tentative market recovery

SeLoger has launched two new performance solutions—Duo Prime and Top Position—as part of a broader strategy to support agent ROI during a fragile but improving market environment.

After an extended period of suppressed demand, elevated interest rates, and tighter credit access, France’s property market is beginning to recover. Forecasts for 2025 anticipate 925,000 residential transactions, up 8% year-on-year.

Damien Giordano, regional director at SeLoger, described the outlook as “a real return to equilibrium,” but highlighted ongoing risks tied to political uncertainty, public debt, and national housing policy.

He said:

“Duo Prime represents an average of +25% more contacts vs. Duo Success, and an ad in Top Position sees its visibility multiplied by 7. The levers are there. We’re not just talking about volume, we’re aiming for efficiency.”

The company has also redesigned its mobile app, which the company says delivered approximately 20% growth in monthly active users over the past year. A new update this week adds real-time pricing data to support prospective buyers and improve lead quality.

According to internal data, SeLoger reported a 20% year-on-year increase in buyer contacts for fall 2025.

Casavo expands to Bordeaux

The Italian proptech company Casavo has expanded to France, according to a company LinkedIn post.

Casavo, formerly an iBuyer and now a brokerage with added services including mortgage support, now operates in Bordeaux.

The company said:

Casavo chooses Bordeaux. We are pleased to announce our arrival in Bordeaux and the Arcachon Bay—a strategic step to accelerate our development in France.

After several years of growth, the market is beginning to rebalance: -8% on houses, stability of apartments, around €4,400–4,500/m² on average. On the rental side, demand remains strong thanks to students and young professionals, with rents between €15 and €17/m² and almost zero vacancy. In the Arcachon Bay, prices fluctuate between €6,000 and €11,000/m², and seasonal rental demand increased by +3.7% in the 1st half of 2025.

We are already off to a strong start: an experienced local team led by Anaïs Saquet, with 17 years of experience in real estate.

Hemnet adds 'Listing Collections'

Hemnet has launched Listing Collections after a quick turnaround into production following an internal 'Lab Week'.

Commenting on LinkedIn, Hemnet said:

"There’s no longer any need to send links to family and friends when you’ve found your next dream home. Several thousand of our users have already discovered listing collection."