PropertyGuru Launches Campaign to Promote Financial Services

October 15, 2020
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PropertyGuru is launching a campaign in Singapore to promote its financial services offering. The Southeast Asian portal giant’s campaign slogan ‘Home listings. Home loans. Perfectly matched, Under One Roof.’ will feature outdoors on buses and billboards as well as on digital media channels.

PropertyGuru is seeking to position itself not only as a place for Singaporeans to find their next home but increasingly as a destination for more tertiary operations around property sales as Group CEO Hari Krishnan told us in an interview as part of our Building Marketplaces in Challenging Times vodcast series.

The move to push its financial services comes after PropertyGuru received a major tranche of capital from fundraising from TPG Capital and KKR at the start of September. Speaking last month, Krishnan said that the S$300 raised would help his company to pursue its “Find. Finance. Own” strategy, and this latest move appears to be part of that vision.

October 15, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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