PropertyGuru is launching a campaign in Singapore to promote its financial services offering. The Southeast Asian portal giant’s campaign slogan ‘Home listings. Home loans. Perfectly matched, Under One Roof.’ will feature outdoors on buses and billboards as well as on digital media channels.
PropertyGuru is seeking to position itself not only as a place for Singaporeans to find their next home but increasingly as a destination for more tertiary operations around property sales as Group CEO Hari Krishnan told us in an interview as part of our Building Marketplaces in Challenging Times vodcast series.
The move to push its financial services comes after PropertyGuru received a major tranche of capital from fundraising from TPG Capital and KKR at the start of September. Speaking last month, Krishnan said that the S$300 raised would help his company to pursue its “Find. Finance. Own” strategy, and this latest move appears to be part of that vision.
This week's people roundup features three big hirings in Australia and Russia. We'll start Down Under... REA Group appoints...
Read More
The market-leading British property portal, Rightmove has released a report on its performance for the first half of 2024 showing...
Read More
This week's product roundup is a big one. We'll start in Asia and Oceania this time... AtHome.jp launches new...
Read More
"We believe value-added real estate investing that leverages the right decision-making tools can succeed in just about any market condition."...
Read More
