Redfin Adds Climate Risk Data to Location Pages

August 3, 2021
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American brokerage and online real estate marketplace company Redfin has added climate risk data to its location pages in response to growing buyer concerns around the effects of climate change on real estate.

Scores out of 100 on the risk from fires, storms, heat and drought are now displayed on the location pages of Redfin's consumer-facing portal site. The data comes from climate risk assessment firm ClimateCheck which also provides data to OJO Labs' real estate portal site Movoto.

Optimised Redfin Climate Data Gif

 

The data is based on risk over a 30 year period which is the typical length of a mortgage in the country and is available for country, city, neighbourhood and Zipcode levels.

Many parts of the United States have been hit by forest fires and record high temperatures over the last few months and with house prices soaring, many prospective homeowners are seeking more data on the risk that climate change may pose to their investment.

Speaking to US agency publication Inman.com, Redfin's Chief Growth Officer Christian Taubman said:

"A home is a huge financial investment, and these days consumers are seeing all too many examples of climate-related risks like fires, floods and heatwaves."

"By bringing ClimateCheck’s data to every location page on Redfin.com, we’re making it easy for consumers to make better-informed decisions about buying, selling and renting."

Redfin is far from the only portal that is starting to integrate data on the risk posed by climate change. Apart from Movoto which also uses data from specialist firm ClimateCheck, Newscorp-backed Realtor.com also recently made a move to incorporate data around flood risk for American homebuyers.

August 3, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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