US Portal Operators OJO Labs and Zumper Sign Listings Deal

October 22, 2021
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The US real estate portal operator OJO Labs has announced that it has signed a listings partnership deal with rental specialist Zumper.

The deal will see more than 500,000 Zumper rental listings appear on OJO Labs' flagship portal Movoto. According to a press release sent by OJO Labs, the deal will allow Movoto to serve house hunters at every stage of their journey, with the company noting that affordability issues continue to push ownership out of reach for increasing numbers of Americans.

While Zumper is the largest privately owned rental portal in the United States, Movoto - which was acquired by OJO Labs in June 2020 -  operates both a sales and a rentals vertical and competes directly with the likes of Zillow, and CoStar.

Speaking about the listings syndication partnership, CEO and founder of OJO Labs John Berkowitz said:

“At OJO Labs, we recognize that everyone’s real estate journey looks different, and believe that people should be treated as individuals"

“That’s why we only work with trusted partners who share our goal to surface the best possible options for consumers today.”


October 22, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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