YOPA announces new advertising campaign for this month

YOPA, one of the more popular online estate agencies in the UK, has announced that the company is gearing up to launch a new advertisement campaign with the title 'Smooth Move'.

The agency - enjoying hefty financial backing from Savills and LSL Property Services - has recently staged a competitive pitch between three PR companies to handle its consumer public relations; eventually it chose to remain with its previous supplier, MSL.

A story in the PR magazine Campaign says: “MSL will be working with YOPA’s in-house team to bring to life the new Smooth Move brand positioning, which is set to be launched in February, including an ad produced by [creative company] Mother.”

YOPA provides real estate agency services that assist clients in selling their properties. It offers an online platform that enables clients to request for their property valuation, review the advertisement, receive viewings and offers, and sell properties.

Daniel Attia, David Jacobs, and Alistair and Andrew Barclay founded YOPA September 1, 2015. Its headquarters is in London in the United Kingdom.

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