ShowingTime+, a subsidiary of Zillow, has launched Listing Media Services in limited markets across the US—harnessing the technological potential of VRX Media, which Zillow acquired in December.
A brand of Zillow Group, Inc., ShowingTime+ provides products and services to help real estate professionals streamline their businesses and deliver elevated experiences to their customers.
Listing Media Services will offer technology-enabled real estate photography services that agents can use to schedule professional photographers, generate interactive floor plans and virtual tours.
It will also integrate VRX Media's capability to produce aerial drone photography.
ShowingTime+ says the release is "the first of two next-generation listing marketing products from the software suite that will transform the way real estate agents prepare and market their for-sale listings."
Listing Media Services has been released in Milwaukee, Atlanta, Dallas and Los Angeles—with Tampa and Orlando set to launch imminently.
Cynthia Taylor, vice president of product for ShowingTime+, said:
"We want to help agents effortlessly deliver standout listings that wow their sellers and help win over potential buyers. Listing Media Services cuts down on the time agents spend preparing a listing so they can focus on the high-touch, high-value work they do as a trusted adviser for their clients."
According to Zillow's internal research, homes on Zillow with a 3D Home tour and/or interactive floor plan were saved by users 78% more often than homes without a virtual tour.