Zoopla advises consumers to watch out for over-valuations by agents

September 18, 2019

British property portal, Zoopla, has issued a warning of the influence of real estate agents over-valuing properties.

Research by the portal claims that ‘over-priced’ homes take 58 days longer to sell than those that are sold for closer to asking price, rising to 60 days in London.

The research, which analysed initial asking prices and cross-referenced them with sold prices from the Land Registry database across 12 months, says over-priced properties end up selling for £12,000 less than their initial valuation.

Homes that were not discounted in the final sale price were described as fairly priced and those that were discounted in the final transaction were deemed to have been initially over-priced.

A Zoopla spokesperson said: “Where homes have been subject to a discount, they are categorized as having been over-valued initially. In other words, the research has been underpinned by an assumption that the transaction value represents the true market value.”

The analysis covered the period between June 1, 2018, to May 31, 2019, and found that the median asking price for over-priced homes – those that end up selling below asking price – was £235,000, while the eventual sold price at the Land Registry was £223,000.

In contrast, homes that were deemed to be priced fairly were listed at £199,995 and sold for £200,000.

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.

Property Portal Watch Madrid Summit 2019

September 18, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Product Roundup 31july
Product and Services Roundup: Kelify, and Singapore Agents

This week's Product Roundup features some less common names to our usual fare. We'll start in Madrid before heading to...

Read More
Rent.com .au WHITE 1
Rent.com.au Q4 2026: Recurring Revenue Tops A$1m and Hits 75% of Group

Rent.com.au has released its activities report for the quarter ended 30 June 2026, six months after setting out the targets...

Read More
rightmove row of new housees 2
Rightmove Revenue Up 9% as Growth Shifts Away From Core Agency Price Rises

Rightmove has reported full year 2025 results, with group revenue up 9% to GBP 425.1 million and underlying operating profit...

Read More
REA india 3
Analysis: The Past, Present and Future of REA India

Last week, REA Group agreed to a partial divestment of its India subsidiary, REA India, to Aurum Proptech. The deal...

Read More

Editor's Pick