Zoopla head says there won't be a price increase for agents

Zoopla CEO, Charlie Bryant promises no across-the-board price rises for agents who use the platform.

CEO Charlie Bryant said that agents would only be asked to pay more if, for example, their businesses had grown faster than originally envisaged.

CEO Charlie Bryant said:

“An agent might have signed up with us to 100 listings, but their business might be doing 200 or 300. In that case, we would go back to that agent on an individual basis to discuss their subscription.

“But I can confirm that we are not on a round of price increases.”

He said that, in general, price rises would be firmly linked “to an increase in service”.

He said:

“Our proposition is that we offer clear value for money where agents can see a return on their investment.

“We will be bringing out new products to maximise value for money – and we will be tying in price rises not just to those new products but to an agent’s use of them.”

As a company that is no longer on the stock market, Zoopla does not regularly have to report to shareholders what its advertisers are paying (ARPA).

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