Zoopla keeps online property ads on its detail listings pages

January 9, 2019
Share this Post: 

UK property portal, Zoopla, will no longer advertise non-property related ads on its listings details pages. This move follows similar standards to its competitors like Rightmove and OnTheMarket. Zoopla stated that this will increase page load speeds by 35% and a 9% uplift in leads for its agents.

The portal has also begun adding search criteria details to email leads to enable agents to prioritize inquiries, and has recently begun testing a home valuation report service provided by Hometrack in nine areas of the UK.

It includes information that traditionally has only been provided to banks and surveyors including average time to sell, price changes over time and Zoopla search data.

LEAD INCREASE

Zoopla also says the level of leads delivered to agents has increased by 64% over the past 12 months, driven by both higher traffic to its website and its ongoing ‘crab’ adverts on TV, radio and poster sites.

Read more here

Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.

Property Portal Watch Bangkok Conference 2019, March 19-21

January 9, 2019

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Yandex Bleak Houses
Yandex Reaches Settlement with Russian Classifieds Companies Over Competition Law Dispute

Russian search giant and online classifieds operator Yandex has reached a settlement with the country's Federal Antimonopoly Service (FAS) putting...

Read More
Otm British Street
OnTheMarket Performing 'Ahead of Expectations' as it Rapidly Approaches Breakeven

The majority agent-owned British portal OnTheMarket has released a trading update to the London Stock Exchange in which shareholders were...

Read More
Homesearch Searching For Home Pic
British PropTech Homesearch Gets Funding From Original Zoopla Backer Octopus Ventures

Property data prospecting system and one-time challenger portal operator Homesearch has secured £5 million in funding from Octopus Ventures. Founded...

Read More
Habi Aerial Backgorund Df
Mexican iBuyer Habi Acquires Portal Propiedades.com and Tu Cantón

Colombian based iBuyer Habi has announced that it has acquired OKOL, the parent company of Mexican end-to-end brokerage and marketplace...

Read More

Popular News