Zoopla reappoints long time rival Instinctif Partners

Online UK-based property portal, Zoopla, has reconnected with Instinctif Partners, announced in an expanded brief after spending nearly two years with a rival agency. Instinctif Partners is an international business communications consultancy that works with our clients to ignite multiple & complex audiences through deep insight, expert storytelling & creative delivery.

The new account, awarded after a competitive pitch, is a consolidation of both trade and consumer press release. Brands2Life has held the consumer brief since 2016 and did not pitch again for the expanded account.

The appointment follows Zoopla acquisition by US private equity firm Silver Lake for £2.2bn in May 2018.

Instinctif said it will work with the company’s PR manager Tim Vooght and recently-appointed chief marketing officer Gary Bramall, as the business looks to grow its customer base among both agents and consumers.

The agency added that it will work with Zoopla’s new research and insights division, and focus on drawing attention to the firms’ complementary products and services for agents and developers.

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