DomClick Announces Controversial “Know Your Neighbours” Feature

Russia-based property portal DomClick, operated by banking giant Sber, has rolled out a controversial new feature that allows buyers to see anonymized data about the residents in an apartment complex before purchasing.

The update, pitched as a lifestyle and suitability tool, is aimed at helping secondhand homebuyers make more “informed decisions.” Listings now include composite profiles of existing residents in the building, showing details like age, gender, average income, car ownership, and even whether they have children or pets.

DomClick says the feature helps buyers assess the environment they’d be moving into, offering indicators of noise levels, parking congestion, and general lifestyle fit. It also includes data on utility bills to give a clearer view of ongoing costs. All information is aggregated and anonymized, and the data itself comes from Sberbank’s analytics division, which holds information on more than 100 million Russian citizens.

But the reaction hasn’t been entirely positive, with commenters on the company's blog post branding the feature "unpleasant" and questioning its legality.