Immowelt Announces Launch Of "Property Radar" Tool

Agents and brokers in Germany can now see which properties will soon come to market through immowelt's Property Radar tool, which will launch in the coming months.

The new product offers brokers quick and precise information about the market situation in their local area, including up-to-date information on homeowners who plan on selling their property.

Property Radar shows agents and brokers the areas where homeowners are requesting property valuations, thereby highlighting locations with high sales potential.

Immowelt intends to use Property Radar to ease marketing costs and deliver maximum efficiency for agents—by guiding them towards more active local markets.

Felix Kusch, Country Managing Director at immowelt, said:

"In our fast-moving world, even when selling real estate, hours often decide which real estate professional gets the bid.

"Our new targeting tool offers the optimal solution for this. With the exclusive property radar, our brokerage customers are among the first to contact owners with the intention of selling."

Immowelt has made major strides with its marketing potential in 2022, with a marketing-focused partnership with Remax Germany and the integration of location-check technology from Targomo both launched in July.

However, the company still has some way to go if it plans on overtaking market leader ImmoScout24, whose parent company Scout24 SE distributed dividends to the tune of €66.4m this year.