Immowelt Announces Launch Of "Property Radar" Tool

October 17, 2022
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Agents and brokers in Germany can now see which properties will soon come to market through immowelt's Property Radar tool, which will launch in the coming months.

The new product offers brokers quick and precise information about the market situation in their local area, including up-to-date information on homeowners who plan on selling their property.

Property Radar shows agents and brokers the areas where homeowners are requesting property valuations, thereby highlighting locations with high sales potential.

Immowelt intends to use Property Radar to ease marketing costs and deliver maximum efficiency for agents—by guiding them towards more active local markets.

Felix Kusch, Country Managing Director at immowelt, said:

"In our fast-moving world, even when selling real estate, hours often decide which real estate professional gets the bid.

"Our new targeting tool offers the optimal solution for this. With the exclusive property radar, our brokerage customers are among the first to contact owners with the intention of selling."

Immowelt has made major strides with its marketing potential in 2022, with a marketing-focused partnership with Remax Germany and the integration of location-check technology from Targomo both launched in July.

However, the company still has some way to go if it plans on overtaking market leader ImmoScout24, whose parent company Scout24 SE distributed dividends to the tune of €66.4m this year.

October 17, 2022
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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