Milestone Numbers For Zoopla

December 9, 2021
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Second-ranked British property portal Zoopla has revealed milestone customer numbers alongside more insight

In a statement the company said its combined branch and new homes development figures now standing at a record 19,913, claiming it now has more rental listings than any other major U.K. portal.

Following heavy investment in app improvements, it has also reported that leads to agents via the app are up 45% year-on-year, with valuation leads up 42%.

It said there has also been a 34% increase of sessions on the app, driven by enhancements including a trigger email to website users to encourage them to download the app, and a call to action on the home screen encouraging users to check their updated house price estimate.

This news follows the launch of Zoopla’s landmark Vision at the beginning of 2021 which reaffirmed its commitment to maximising commercial opportunities for customers, and the launch of new innovations including My Home and In-Search ads, both of which strive to improve the quality of leads delivered to agents.

Zoopla said it has been working behind the scenes to improve the consumer search experience and deliver higher quality leads. New features to Zoopla’s map experience include property pins that display prices, increase the visibility of premium and featured properties, and a ‘tap and swipe’ carousel to browse listings.

These changes, it said, have resulted in a 225% increase in the number of saved properties across the site, and a substantial increase in valuation leads.

It reported a significant increase in view to lead conversions across available sales and rental listings, highlighting how it is surfacing listings to consumers that match their needs. This ‘appropriateness’ metric has increased by 110% for sales listings and 173% for rental listings in the year-to-date, it said.

Adreach, Zoopla’s retargeting tool, has continued to deliver a tangible return-on-investment for housebuilder customers. The portal said that AdReach alone has boosted lead volumes to housebuilders by 44% compared with last year - and those leads are proven to be high quality, with 63% of consumers self-identifying as warm leads - home finders who are looking to move in the next six months.

Alto - a core pillar of its software proposition - has also undergone an evolution with improvements to its email templating system, giving customers full control over the look and feel of their emails. Alto has also integrated with SmartSearch, the leading AML check provider to streamline the process for agents, enabling them to meet legal requirements quickly and easily.

Andy Marshall, Zoopla’s Chief Commercial Officer, said: “It’s been a bumper year for the property market with the volume of market activity at its highest since 2007. It’s also been a year of strategic advancement for Zoopla, with the launch of our ‘Vision’ paving the way for a new look and feel Zoopla that makes us more than just a portal, and instead an unequivocal end-to-end partner that strives to galvanise the market and grow the category for customers.”

“We’ve made some great strides this year and, with plenty more innovation in the pipeline for 2022 and beyond, I’m looking forward to driving even more value for our customers and supporting them to reach their goals over the coming year.”

December 9, 2021
Andrew is an experienced media and content professional, with extensive publishing experiences throughout Southeast Asia and in the United Kingdom. He has worked on the editorial and content operations for property portals including PropertyGuru and Juwai. He was also the Publishing Director for the Thai language edition of BusinessWeek magazine.

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