UK-based property portal giant, Rightmove, is planning to announce a new and updated feature this year, following the company's current stock market report. Among the new and updated features include a new ‘auto Featured Property’, which will begin trialing in the second quarter of this year.
It automatically applies a Featured Property to all of an agent’s property stock at key times, including when the property is in its first week of marketing when interest is highest, when a property has fallen through to let home hunters know it’s available again, and when there has been a price reduction.
The Featured Property will continue to put the property at the top of a home hunter’s search.
Rightmove says that early feedback from agents on the new ‘automation’ has been encouraging, as they will no longer have to manage the application of the product manually.
Rightmove is also launching a new version of its Best Price Guide later this year. It will be available to all agents as part of their membership, and give them access to more local data and insights.
Currently, agents use the tool to help support their own valuation, by building a report of comparable properties in the area, sold price history and properties that have been on the market for longer than the average time.
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