What websites do tourists choose to book in Spain?

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

At the doors of the International Tourism Fair (FITUR), one of the most important events in the world and last year reached the record of 245,000 visitors, Statista has created a graphic with the tourist reservation websites most used by Spaniards.

The tourism sector, like the vast majority of markets, is in full digital boom. The portals offering reservations, vacation packages, flights or hotels have displaced the traditional travel agencies, which have had to be digitized. For a few years, platforms like Booking.com, Trivago or Airbnb were the tools that Spaniards use when booking their trips, with hotels (54.9% of users) and airplane tickets (40.9%), Preferred purchases to make online, according to data from a survey conducted by Statista.

On the opposite side are organized trips, where the type of reservation that is still preferred at a physical counter, and only 14% of Spaniards say they have ever hired online.

But who is the king of online tourism? Booking.com occupies the throne in Spain.

As shown in the macro survey Statista Global Consumer Survey, this is the preferred page in the country, with 65% of the participants in it claiming to have used it to book some type of tourist accommodation in the last twelve months.

In fact, the second in the ranking, Trivago (portal to make hotel reservations) was only used by 31% of respondents, less than half that Booking, and Tripadvisor (to book and review accommodation reviews), was the third with 24%.

Airbnb, which only offers private homes and apartments, occupies the fourth position, with 20% of respondents who say the same.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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