Zoopla Planning Big Holiday and New Year Marketing Campaign

In the week that one of its major competitors announced a big money takeover, British number two portal Zoopla has revealed plans for a big end-of-year marketing campaign.

The portal typically sees a traffic boost of around 150% starting on Boxing Day (26th of December) and is hoping for even more from Santa Claus this year.

Spanning eight weeks and featuring slots on some of the UK's most popular TV shows, Zoopla's campaign will launch on Christmas day. Among the efforts to drive traffic will be taxis painted with the portal's purple logo, AI-tailored local messaging in certain areas as well as advertising on YouTube and social channels.

Commenting on the campaign, Nikki Cole, Zoopla's director of national sales said:

“Without a doubt, it’s been a challenging year for the property market - with factors like inflation, the cost of living crisis and high mortgage rates all having an impact on agents’ bottom line.

“We’re confident that our new marketing campaign will support agents with a fast start into 2024, and get the nation thinking about and using Zoopla for their next move.”

With OnTheMarket's new owners vowing to spend £46.5 million on sales and marketing over the next year and Rightmove laying out plans to reach £600 million in revenue and £420 million in post-tax profit by 2028, the pressure is on Zoopla's management to respond.