The global online marketplace operator EMPG has announced that it has combined the listings services of its two Indonesian businesses Lamudi.co.id and OLX Indonesia.
The move comes four months on from EMPG's acquisition of the generalist classifieds operator OLX Indonesia from Prosus. The group's real estate listings in Indonesia will now be syndicated between both OLX Indonesia and the vertical site Lamudi.co.id which EMPG bought out in 2020.
Speaking of the new platform combination, Mart Polman, CEO of Lamudi.co.id said:
“As the largest proptech in Indonesia, we want to be the centre of the development of the national digital property ecosystem, especially in facilitating the property sector in adopting technology. We see that this effort will be a catalyst for the long-term growth of the national property sector, which is connected to 174 other economic sectors and 350 small industries".
In the Indonesian market, EMPG primarily competes with 99 Group and PropertyGuru. The market is becoming increasingly attractive thanks to the rapid rate of internet penetration in the country and various other demographic factors.