Leboncoin Launches Sales-Prospecting Service

Leboncoin has announced the launch of a new sales-prospecting service aimed at professionals on its real estate portal.

Dubbed "Prospection Vendeurs", leboncoin says the new offer gives real estate professionals in France a head start with improved targeting for sales prospects, including identifying better prospects for upcoming deals, and tracking ongoing projects.

Leboncoin says the offer builds on its market-leading position, where 70% of real estate projects in France already start on its website, with 42% exclusively using leboncoin platforms through to completion.

64% of France's real estate professionals are present on its site according to the company, with 12.8m unique visitors per month.

The launch completes the company's "Immo Pack Intégral" offer introduced last year.

Aurélien Flament, real estate market director at leboncoin, said:

"The power of leboncoin is an essential asset for professionals, in the provinces, as in the Paris region. The result is a wealth of exceptional data (to which they now have access through LeBonObservatoire.fr), an unparalleled plurality of real estate project leaders (of which more than 40% are exclusive to us) and an incomparable strike force."

Meanwhile, leboncoin is also unveiling the "Immo Neuf Premium" pack, which builds upon the original—a professional showcase of new real estate on leboncoin platforms—by automatically uploading new ads on leboncoin on a weekly basis for increased visibility and better project tracking.

Leboncoin is Adevinta's flagship classifieds title, which has led the way in terms of results for the group for some time.