OLX Brazil's Horizontal Marketplace to Charge Buyers, Not Sellers, In Pricing Shakeup

OLX-Brazil has shifted fees from sellers to buyers for transactions closed on its marketplace after enacting a major pricing strategy change.

OLX -Brazil's marketplace is the leading horizontal in the country, typically charging the vendor of an item a 10% fee for advertising and transacting on the platform.

Instead, the seller's fee has been scrapped, with buyers now paying a 5-7% buyer's fee depending on the product type.

However, other marketplaces in OLX-Brazil's set up will not be affected, including the real estate marketplace Zap Imoveis.

OLX-Brazil piloted the new fee structure earlier this year and said the pricing strategy has led to increased listings and purchases, with the firm now anticipating transaction volumes to increase threefold by the end of 2025.

The company said the new pricing structure gives advantages for buyers, namely that the extra cost for buyers provides services including delivery and insurance, a refund guarantee, and an option to pay in instalments.

Regina Botter, CPO at OLX Brazil, said:

"OLX is the largest company in the category, so we understand that we can be pioneers in taking the next step and even leveraging the secondhand sales sector, in addition to encouraging the circular economy."

OLX Brazil is a joint venture between Prosus and Adevinta.